The first teaser for Brad Bird’s futuristic science fiction tale was alluring but elliptical, almost to a fault (do you expect anything less from a project coauthored by "Lost" mastermind Damon Lindelof?) This ad, in only 30 seconds, somehow intensifies the mystery while shedding a little bit of light on the actual story (more on that soon). As a kooky inventor-turned-savior, George Clooney’s casual delivery of the line "You wanna go?" is so simple and affecting that we almost screamed "YES!" at the TV. (Okay, we did scream at the TV. But everyone else was too!)
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