Preview:
- Taylor Swift’s ‘The Official Release Party of a Showgirl’ topped the box office.
- The album release party movie earned $33 million.
- MMA biopic ‘The Smashing Machine’ was third.
Taylor Swift has proved once again that she has the power. Even though her latest cinematic offering, ‘The Official Release Party of a Showgirl’ isn’t a concert film like ‘The Eras Tour’ a couple of years ago, fans flocked to see it on release this weekend.
It’s even more impressive when you consider that Swift dropped word of it around two weeks ago via her (albeit mighty) social channels and there has been little other promotion beyond backers AMC Theaters, who scored another exclusive deal with the singer.
zDWHZAeDIozJ2VyClWrHk1‘Showgirl,’ an 89-minute listening party that offers fans a look at a new music video and behind-the-scenes footage for her 12th studio album, ‘The Life of a Showgirl,’ took in an impressive $33 million this weekend on a three-day limited run. And with Swift bypassing studios, she and AMC enjoy a bigger cut of any profits.
Related Article: Taylor Swift’s Eras Tour Concert Film Will Now Stream on Disney+
How did ‘The Official Release Party of a Showgirl’ perform elsewhere?
Internationally, the new Swift release earned $13 million, for a $46 million global haul so far. As mentioned, it won’t be sticking around theaters (we’re sure studios and filmmakers will breathe a sigh of relief) and will likely now head to home entertainment channels.
It’s all in support of her latest album, which itself has been breaking records itself despite some mixed reviews.
Here’s AMC’s CEO Adam Aron in a statement about the latest Swift cinema release:
“On behalf of AMC Theatres and the entire theatrical exhibition industry, I extend our sincerest appreciation to the iconic Taylor Swift for bringing her brilliance and magic to movie theatres this weekend. Her vision to add a cinematic element to her incredible album debut was nothing less than a triumph.”
What else happened at the box office this weekend?
There was bad news for Dwayne Johnson, whose much-hyped A24 title, ‘The Smashing Machine,’ failed to make much of an impact. Directed by Benny Safdie and co-starring Emily Blunt, it follows a chunk of the life of 1990s MMA fighter Mark Kerr.
The movie, which cost $50 million to produce (and more to market), earned a disappointing third place launch. A24 will likely still be pinning its hopes on this one being an awards contender, and it remains to be seen whether the lackluster financial performance hurts those chances.
Second place went to Paul Thomas Anderson’s ‘One Battle After Another,’ the anarchic comedic action epic starring Leonardo DiCaprio. With $41 million earned to date in the US, it is now PTA’s most successful movie, but with a $130 million-plus price tag, faces a steep climb to breaking even.
Fourth was ‘Gabby’s Dollhouse’, the movie adaptation of the kids’ show sinking further. And fifth was horror sequel ‘The Conjuring: The Last Rites’.
Other Movies Similar to ‘Taylor Swift: The Eras Tour Movie:’
- ‘Dont Look Back‘ (1967)
- ‘Let It Be‘ (1970)
- ‘Gimme Shelter‘ (1970)
- ‘The Song Remains the Same‘ (1976)
- ‘The Grateful Dead Movie‘ (1977)
- ‘The Last Waltz‘ (1978)
- ‘The Kids Are Alright‘ (1979)
- ‘Ziggy Stardust and the Spiders From Mars‘ (1983)
- ‘Prince: Sign o’ the Times‘ (1987)
- ‘Madonna: Truth or Dare‘ (1991)
- ‘No Direction Home: Bob Dylan‘ (2005)
- ‘This Is It‘ (2009)
- ‘Justin Bieber: Never Say Never‘ (2011)
- ‘Pearl Jam Twenty‘ (2011)
- ‘Metallica: Through the Never‘ (2013)
- ‘One Direction: Where We Are – The Concert Film‘ (2014)
- ‘Rolling Thunder Revue: A Bob Dylan Story by Martin Scorsese‘ (2019)
- ‘Homecoming: A Film by Beyoncé‘ (2019)
- ‘Ariana Grande: Excuse Me, I Love You‘ (2020)
- ‘BTS: Permission to Dance On Stage – Seoul: Live Viewing‘ (2022)