
Netflix is really glad everyone is loving “Bird Box,” the psychological horror movie starring Sandra Bullock that has overtaken the zeitgeist. But the streaming service wants people to love it in a less literal way.
On Twitter, Netflix is pleading with people to stop doing the “Bird Box Challenge.” What is that? Apparently, it involves putting on a blindfold and attempting to perform tasks, just like the characters in the movie do. And well, we can’t all be as good at it as Bullock — and the challenge is landing people in the hospital.
Can’t believe I have to say this, but: PLEASE DO NOT HURT YOURSELVES WITH THIS BIRD BOX CHALLENGE. We don’t know how this started, and we appreciate the love, but Boy and Girl have just one wish for 2019 and it is that you not end up in the hospital due to memes.
— Netflix (@netflix) January 2, 2019
There are viral videos of families stumbling around their living rooms, a man pulling his hat over his eyes while driving, and people walking blindfolded in New York City. On “Good Morning America,” a blindfolded Michael Strahan tried to put lipstick on Sara Haines.
#BirdBoxChallenge: @michaelstrahan attempts to put lipstick on @sarahaines with a blindfold on! #GMADay https://t.co/G4PdrKdY6w pic.twitter.com/h5HIWtJtXw
— Good Morning America (@GMA) January 2, 2019
Of course, Netflix calling attention to the challenge made some Twitter users want to attempt it even more:
https://twitter.com/vincenicholas/status/1080549220237565953
Netflix’s nervous warning follows on the heels of its announcement last week that more than 45 million accounts had watched “Bird Box” in the first seven days after its release. That apparently broke a record for the streaming service.
Took off my blindfold this morning to discover that 45,037,125 Netflix accounts have already watched Bird Box — best first 7 days ever for a Netflix film! pic.twitter.com/uorU3cSzHR
— Netflix Tudum (@NetflixTudum) December 28, 2018





















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