
Yes, all the people watched “Stranger Things 3” over the July 4 holiday weekend.
Netflix claimed the show broke viewership records at the streaming service, tweeting, “40.7 million household accounts have been watching the show since its July 4 global launch — more than any other film or series in its first four days.” But there’s no way to verify Netflix’s data.
Now, Nielsen is stepping in to confirm the boast with its streaming video on demand ratings. The eight episodes of “Stranger Things 3” had average minute audience — the closest thing to linear TV average viewership — of 12.8 million viewers over its first four days of release.
That represents a 21 percent increase over the same time period after the release of Season 2 in October 2017 (10.6 million viewers).
The first episode was watched by 19.17 million viewers in the first four days, and six of the eight episodes passed 10 million viewers over the long weekend. The least-watched episode was number seven, “The Bite.”
Some 824,000 people binged the entire season on the day of the premiere, up from 361,000 for the first day of Season 2 (though that was not a holiday).
Nielsen’s SVOD ratings measure viewing only on TV sets only, so they don’t take into account people who watch on other devices or viewers in other countries.

Well done, “Stranger Things” fans: Thanks to you, Season 2’s early viewership is already impressive.
Say what you will about “The Walking Dead” Season 7’s ratings dip, but AMC isn’t worried.
What does this mean going forward? The 2016 Oscars were down too, despite or because of controversy, but that show still pulls in bigger numbers, like 34.4 million viewers. It’s not too shabby to still get 11 million people to watch an awards show, so there may not be much course-correcting needed for the 2017 Emmys. And it’s not like they can really control who is nominated. (Or can they?)
FX miniseries “The People v. O.J. Simpson: American Crime Story” finished its stellar 10-week run to critical acclaim and audience adoration, and now, it can add another feather to its cap: It’s also the year’s most-watched new series on cable.
“Empire” is back, and as big as ever. Wednesday night’s season 2 premiere was watched by 16 million viewers and notched a 6.5 rating in the advertiser-coveted adults 18-49 demographic. Those numbers are just short of the season 1 finale record.
It’s one thing to get big numbers for a “shocking” episode, but what happens if fans are so turned off by the big event that they don’t stay tuned to see what happens next? “Grey’s Anatomy” may or may not find out next week. Will just as many (or even more?) fans watch to see the fallout from Dr. Derek Shepherd’s (Patrick Dempsey) death or give up on the show in protest?