Are you planning on checking out Stephen King adaptation “It” this weekend, and aren’t satisfied with the prospect of only seeing a scary clown on the big screen? Well, one Alamo Drafthouse theater in Texas is here to make your dreams/nightmares come true.
The Mueller location of the theater chain is offering a “clown screening” of the horror flick on Saturday, inviting attendees to don their best Pennywise cosplay to get in. The theater is going all-out with the theme, too, staging a pre-party before the showing featuring “face-painters available for clown ‘touch-ups’, a photo booth, raffles for prizes, and other terrifying merriment.” If that latter oxymoron sounds appealing to you, you should hop on the next flight to Austin.
As film critic Siddhant Adlakha pointed out on Twitter, the inspiration for this insanely creepy idea may have actually come from a troll who complained about the chain’s women-only screening of “Wonder Woman” back in May. Regardless of its origins, it’s a pretty genius bit of marketing for the Drafthouse — the buzzy film is already projected to do some big business on its opening weekend, and now, fans can also indulge their creative/creepy sides while enjoying the long-awaited flick.
“It” opens on Friday.
[via: Alamo Drafthouse]
Don’t go thinking the worst will be over when 2016 ends — terrors await in 2017, especially in the sewer. 
It’s been a long and winding road for the upcoming big screen adaptation of Stephen King’s horror classic “It,” but at long last, the flick has finally finished production. To celebrate, naturally, filmmakers couldn’t help but share another super creepy image featuring everyone’s favorite demented clown, Pennywise.
After
Costume designer Janie Bryant (the Emmy-winning genius behind the perfect period outfits on “Mad Men”) told EW that each element of the costume was meant to evoke both a specific historical period — influences include the Medieval, Renaissance, Elizabethan, and Victorian eras — while also possessing a timeless quality. Pennywise is an immortal, shape-shifting creature who just happens to take the form of a clown, and that’s reflected in this look, according to Bryant.
Congrats to
Cary Fukunaga’s upcoming adaptation of Stephen King’s horror classic “It” has found its villain: