Greta Gerwig’s ‘Barbie’ took the box office by storm, and as the audience showed up at the movie theaters all dolled up in pink, ‘Barbie’ quickly became this summer’s movie phenomenon.
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Based on the iconic doll, ‘Barbie’ takes us into Barbie Land, where we meet Margot Robbie’s Sterotypical Barbie as she begins to experience things out of her normal routine – cold showers, sour milk, thoughts of mortality, and the worst of all, flat feet. With Ken (Ryan Gosling) tagging along, Barbie sets off to seek out the answers by traveling to the real world. She soon realizes things in the real world are quite the opposite of everything she knows.
Directed by Greta Gerwig and co-written by Greta Gerwig and Noah Baumbach, the clever story and incredible visuals made ‘Barbie’ the talk of the town. The movie is certified Fresh on Rotten Tomatoes, with an 88% critics score and 83% audience score. Due to it sharing an opening date with Christopher Nolan’s ‘Oppenheimer’, movie fans took the opportunity and turned the dual release into a double-feature event, therefore kicking off the endless waves of “Barbenheimer” memes.
The official synopsis for ‘’Barbie” is below:
“To live in Barbie Land is to be a perfect being in a perfect place. Or you have a full-on existential crisis. Unless you’re a Ken.”
(L to R) Kinsley Ben-Adir, Ryan Gosling as Ken, and Ncuti Gatwa in Warner Bros. Pictures’ ‘Barbie,’ a Warner Bros. Pictures release. Photo Courtesy Warner Bros. Pictures.
‘Barbie’ is officially the highest grossing film of 2023, having just crossed $1.3 billion globally. Opening to $162 million, the Margot Robbie-led film has earned $612 million domestically. Already an icon for many, ‘Barbie’ quickly became a social media sensation, with fans posting everything from their movie-going outfits to their Barbie collections. The film is filled with references to many Barbies and Ken dolls from various decades, sending audiences down nostalgia lane.
On the surface, ‘Barbie’ may seem like a fun adventure, much like ‘The Lego Movie’. However, the film has a deeper message and touches on the pressure of expectations, insecurities, and most importantly, what it means to be human.
‘Barbie’ premiere on July 9, 2023 at the Shrine Auditorium in Los Angeles. It was released domestically on July 21, 2023. Currently, it is still playing in some theaters, but as the movie has been in theaters for around 45 days, its theatrical window will soon come to an end. If you want to experience ‘Barbie’ on the big screen, be sure to do it soon.
The movie arrived on digital September 5 for purchase on platforms such as Prime Video, Google Play, Apple TV, Vudu, YouTube, and more for $29.99.
‘Barbie’ has a total runtime of 1 hour and 56 minutes.
Although ‘Barbie’ is leaving the theaters, Warner Bros Pictures has teamed up with IMAX to give fans a limited one-week run of ‘Barbie’ starting September 22nd. As a special treat for the IMAX audience, a special greeting from director Greta Gerwig will play ahead of the film. There will also be exclusive post-credit footage playing after the film, specially selected by Gerwig herself.
Greta Gerwig attends the ‘Barbie’ Press Tour, Sydney Australia 2023. Photography by Caroline McCredie for Warner Bros/NBC Universal. Contact: jade.perry@nbcuni.com.
In regards to the special IMAX release, Jeff Goldstein, President of Domestic Distribution, and Andrew Cripps, President of International Distribution, said:
“We really wanted to super-serve all the fans out there who made this the Summer of ‘Barbie’ in every way imaginable, and we couldn’t think of a better way than to serve up the biggest film of 2023 and the biggest Warner Bros. film of all time on the biggest, most experiential screens around. Thanks to our terrific partners at IMAX and our incredible director, Greta Gerwig, we went a step further and are offering audiences an added incentive with this special post-credits footage. We encourage moviegoers everywhere, whether they’ve seen ‘Barbie’ or not, to see it in IMAX for a can’t-miss moment in film history.”
No word yet when ‘Barbie’ will make its way to streaming, but when it does, it is likely to end up on Max as the film is distributed by Warner Bros/Discovery.
After being expelled from the utopian Barbie Land for being less-than-perfect dolls, Barbie (Margot Robbie) and Ken (Ryan Gosling) go on a journey of self-discovery to the real world.
‘Barbie’ is a surprisingly subversive, entertaining, and hilarious movie that was beautifully shot by director Greta Gerwig. The filmmaker sets a strong tone and Barbie Land is a fully formed universe, however the movie loses a little magic when the characters briefly travel to the “Real World.” Margot Robbie delivers a funny and very emotional performance as Barbie, but it is Ryan Gosling that steals the movie as Ken, delivering a hilarious and also musical over-the-top performance.
Story and Direction
Director/Writer Greta Gerwig attends the ‘Barbie’ Press Junket Photo Call at the Four Seasons Hotel in Beverly Hills, CA. Photo by Eric Charbonneau.
The story is fairly simple and begins by introducing us to the colorful and delightful Barbie Land and all of the Barbies and Kens that live within it. We soon meet “Stereotypical Barbie,” (that’s actually what she is referred to in the movie), played by Margot Robbie. Barbie lives a perfect life among the other Barbies, which include President Barbie (Issa Rae), Physicist Barbie (Emma Mackey), Journalist Barbie (Ritu Arya), and even Mermaid Barbie (Dua Lipa), until one day she realizes her life is not as perfect as she thinks. This begins an existential crisis for the character that leads her to Weird Barbie (Kate McKinnon), who explains that she must travel to the “Real World,” to find the human who is “playing with her.”
As Barbie journeys to the real world, she discovers that Ken (Ryan Gosling) has tagged along as his world revolves around Barbie and he would not know what to do without her. But once they arrive, Ken discovers the antiquated idea that men are superior to women. No longer wanting to live in Barbie’s shadow, Ken quickly returns to Barbie Land, suppresses the other Barbies and leads the other Kens to a misogynistic revolution.
Meanwhile, Barbie discovers her owner, a teenager named Sasha (Ariana Greenblatt) who has lost interest in dolls and no longer believes in Barbie’s ideals. Her mother, Gloria (America Ferrera), just happens to work for the CEO of Mattel (Will Ferrell), who is fully aware that something is wrong in Barbie Land as it is causing sales of the toys to go down. Now, it is up to Barbie, Gloria and Sasha to return to Barbie Land, liberate the other Barbies, and put an end to Ken’s evil reign.
The screenplay by Greta Gerwig and Noah Baumbach is quite clever and sets the right tone for a fun summer movie that also tackles a lot of important subjects like female empowerment and toxic masculinity with grace and humor. The film is also not afraid of making fun of itself and the absurdity of a ‘Barbie’ movie, while also taking on the criticisms that Mattel and the doll line have faced over the years and making the case of why Barbie is a good role model for girls. Kudos to Mattel for having the smarts to hire Gerwig and Baumbach (two excellent filmmakers) in the first place and then having the guts to let them make the movie they wanted to make.
Gerwig began her career as an actress in films like ‘Greenberg,’ ‘The House of the Devil’ and ‘Arthur’ but wrote 2012’s ‘Frances Ha,’ which she also starred in. She made her directorial with ‘Lady Bird,’ which earned her an Oscar nomination for Best Director, and followed it with ‘Little Women,’ which earned her an Oscar nomination for Best Adapted Screenplay. ‘Barbie’ is a big leap for her from Academy Award nominated movies to summer blockbusters, but the director does it with ease, crafting a completely enjoyable popcorn film, that also makes you think. Gerwig’s independent film background also serves her well as she fills the movies with odd inspirations, from a reference to ‘The Red Shoes’ to the choice of using a particular Indigo Girls song ad nauseum.
It has long been rumored that comedian Amy Schumer was originally tapped to play the title role in ‘Barbie,’ and while I understand what they would have been going for with a “Not Perfect Barbie,” I actually think that message gets across better by casting Margot Robbie in the lead role. Aesthetically she looks perfect, which is why she is called “Stereotypical Barbie,” but Robbie is also an incredible actress, which allows her to chip away at the character’s perfectness and show you who she really is, which is strong and vulnerable at the same time, her greatest strength. Robbie’s performance gets to the heart of the character, and the theme of the movie, which is that every women can be whatever she wants and is in charge of her own destiny. ‘Barbie’ gives Robbie her first chance at leading a blockbuster movie without playing Harley Quinn, and the actress proves that she has a lot of range and is now a big time movie star in her own right too.
While Robbie’s Barbie is definitely the focal point of the film and carries the movie well, she also allows her co-star Ryan Gosling to steal every scene he’s in. Best known for his cool-as-ice public persona and appearing in action dramas like ‘Drive’ or ‘The Gray Man,’ Gosling really gets to use his comedic chops in this film and takes advantage of every opportunity he has to poke fun at the character, while never becoming a cliché. Though his actions are misguided, Gosling reveals his characters’ vulnerability and low self-esteem, which allows the audience to sympathize with the character. Make no mistakes, Ken is the villain of the movie, which is delightful in itself, but Gosling is still likable as the character despite his despicable actions.
It should also be noted that ‘Barbie’ is partially a musical, and with his dancing background in films like ‘La La Land,’ and of course his history with the ‘Mickey Mouse Club,’ the actor knocks it out of the park in his dance scenes and especially his MTV video like sequence where he sings the opus “Just Ken.” Once Ken “goes bad,” Gosling’s transformation from an innocent lovesick puppy dog to a misogynistic 90’s boyband reject was absolutely brilliant and brings some of the movie’s best laughs. Gosling and Robbie are great together on screen, and clearly understood the tone Gerwig was going for.
There are so many well-known actors and actress playing different versions of Barbie and Ken that I can’t mention them all, but Issa Rae certainly stood out as President Barbie, as did Kate McKinnon playing Weird Barbie, the doll your older brother got a hold of and put through a woodchipper. Emma Mackey, who is often confused with Robbie in real life, was cleverly cast as Physicist Barbie, and musician Dula Lipa also stands out in a cameo as Mermaid Barbie opposite John Cena’s Mermaid Ken. Two MCU alumni, ‘Secret Invasion’s Kingsley Ben-Adir and ‘Shang-Chi’s Simu Liu also play Kens, but neither are given anything significant to do. While many may not remember, the Mattel line of dolls did introduce two other less popular characters, Allan and Midge, who are played well comedically by Michael Cera and Emerald Fennell, respectively.
Outside of the Barbie Land characters, America Ferrera and Ariana Greenblatt are both great as Gloria and Sasha, respectively, and their mother/daughter relationship really helps to bring home the message of the movie. Helen Mirren plays the narrator and I can’t think of an actress with more gravitas to voice the role. The script also allows her to add her own funny commentary, including mentioning that Barbie’s eloquent monologue about the pressures of being beautiful would have more weight if not delivered by an actress as aesthetically pleasing as Robbie.
However, there were a few “real world” characters that didn’t quite work. Look, it’s always nice to see legendary ‘Cheers’ actress Rhea Pearlman on screen, but she plays the ghost of Barbie creator Ruth Handler, who unexplainably lives on the 7th floor of Mattel’s corporate headquarters. While the actress gives a nice monologue that ties the themes of the movie together at the conclusion, it didn’t seem entirely necessary. The film already asks us to except the idea that Barbie Land and the dolls are real, so trying to also except that ghosts and the afterlife exist seemed a step too far for me.
I also have to question the casting of Will Ferrell as the CEO of Mattel, as it is basically the same character he played in ‘The Lego Movie,’ which uses a similar storytelling device with the idea that the toys are real and what they do in their world affects ours. Maybe Gerwig was going for a meta-joke with his casting, or perhaps she just wanted to work with Ferrell, who is perfectly fine in the role, but I couldn’t help thinking of the comparisons to ‘The Lego Movie’ and Ferrell’s inclusion took me out of the movie in some moments.
Which leads to my next point, the “real world” scenes are definitely the low point of the film. Once Barbie and Ken journey to the real world, which is about 30 minutes into the movie, I was worried that the rest of the film would take place there and it would become a “fish out of water” story with Barbie not understanding human concepts like money, or being sexually objectified by men. Unfortunately, those stale jokes are used, but luckily the characters do not stay in the real world for long and the third act takes place back in Barbie Land. I do understand why the characters needed to go to the “real world,” plot wise Ken needed to discover misogyny in order to bring it back to Barbie Land, and while some scenes work, like Ken’s altercation with a female doctor, it’s not the high point of the film and you are grateful when they do return to Barbie Land.
Barbie Land
Margot Robbie as Barbie in Warner Bros. Pictures’ ‘Barbie,’ a Warner Bros. Pictures release.
The major set piece of the movie is Barbie Land and it comes to life beautifully with eye-popping color and a magical tone. Set designer Sarah Greenwood and decorator Katie Spencer did marvelous work creating a realistic yet magical world and I wouldn’t be surprised if they are rewarded for their work come awards season. Their design for Ken’s Barbie Land is also unique and fabulous, with stallions and heavy metal featured throughout. Costume designer Jacqueline Durran will also likely be on a shortlist come Oscar time with stunning costumes that represent many of Barbie’s iconic looks. But again, the fun is when Ken transforms and his costumes look like a cross between Sylvester Stallone in the 80s and ‘N Sync.
Is ‘Barbie’ a Kid’s Movie?
Margot Robbie as Barbie in Warner Bros. Pictures’ ‘Barbie,’ a Warner Bros. Pictures release. Photo Courtesy Warner Bros. Pictures.
No, is the short answer. With a PG-13 rating, some material may be inappropriate for pre-teenagers, and while they might enjoy the humor, musical numbers, and colorful characters and sets, some of the film’s political and pop culture messages will get lost on a young audience, but its message of love and equality will shine through, even if it is subliminally.
Final Thoughts
Director Greta Gerwig has done the impossible … delivered a ‘Barbie’ movie that is an entertaining summer blockbuster, while also being socially important and containing thoughtful, emotional and funny performances. Margot Robbie earns her movie star status producing and starring in this well-made summer tentpole, while Ryan Gosling proves he’s just as funny as he is cool with his hilarious over-the-top performance.
After being expelled from the utopian Barbie Land for being less-than-perfect dolls, Barbie (Margot Robbie) and Ken (Ryan Gosling) go on a journey of self-discovery to the real world.
Moviefone recently had the pleasure of sitting down in-person with co-writer and director Greta Gerwig to talk about her work on ‘Barbie,’ why she wanted to direct the movie, working with actress and producer Margot Robbie, and Ryan Gosling’s hilarious performance as Ken.
‘Barbie’ co-writer and director Greta Gerwig.
You can read the full interview below or click on the video player above to watch it.
Moviefone: To begin with, what was your first reaction to idea of a Barbie movie, and once you agreed to be a part of the project, what tone and direction did you want to take the film in?
Greta Gerwig: I had been wanting to work with Margot Robbie and she had the rights and was setting it up with her company at Warner Bros. She came to me and said, “Would you like to write this movie?” I jumped at the chance because it was her, and I was like, “Yes, I would love to.” I was also terrified of it because I was not even sure where to start with a Barbie movie. I think there was something about it that seemed like such a tricky problem to solve that it felt a bit of a puzzle. What’s the vantage point? How do we get into this? Then once Noah and I had written the script together and we had the script, that’s when I thought, “Oh, I love this and I don’t want anyone to direct it but me.” So then I said, “I have to direct it,” and they thank goodness, let me.
MF: What was it like working with Margot Robbie and why was she the right actress to play this specific version of Barbie?
GG: I mean, Margot’s a dream as a producer, and as an actor, she’s everything. I mean, she can do anything you want 10 times over, backwards in heels. She’s just an extraordinary actress. I always knew it was going to be hers so when we were writing it, I knew it was going to be hers. So that was always in my mind, but I think that as we worked on it, as we started doing rehearsals and started reading, it just changed and got deeper and more dimensional because I started to know her really well as a person, as an actor, and it was something that evolved alongside her.
MF: Finally, can you talk about Ryan Gosling’s performance as Ken and the direction you wanted to take that character?
GG: I mean, Ryan is jaw-dropping. He’s incredible in this movie. It’s the same thing I like about Margot is that Ryan is incredibly funny, but he never does it in a way that’s making fun of the character, it’s always inside the character. He takes it very seriously, which is why it’s so funny. I actually also wrote it for him, which I can’t believe still that he said yes because I didn’t know him. He wasn’t sure at first, and then I waited him out and he finally was like, “Oh, they’re not going to leave, they’re still here,” which was me and Margot. We just wouldn’t let him not do it. Yeah, and what he brought to it was just he committed beyond any way I would ever imagine in my wildest dreams he would commit. We texted about it and talked about it for a year before we started shooting. We came up with the idea of his Flo Jo dojo mink. But we were texting back and forth pictures of like, we both love Sylvester Stallone and we were like, “What about this look? What about that look?” Then there’s like a pair of glasses he wears in the movie when he puts on the second pair of glasses that were based on the glasses that the ballet director from ‘The Red Shoes’ wears. So they are these cat eye glasses and they’re just such wonderful glasses. I mean, we went so detailed with it and it was like references we gathered for so long. I was sort of slightly terrified when he showed up. I was like, “What if he doesn’t want to do any of this?” But he showed up and just committed, bleached his hair, did the whole thing, shaved his legs, and then there we were.
Director/Writer Greta Gerwig attends the ‘Barbie’ Press Junket Photo Call at the Four Seasons Hotel in Beverly Hills, CA. Photo by Eric Charbonneau.
